Primark aims and Objectives

The aims and objectives of Primark is to provide the public with good, quality products at a cheap and good for value price to get the message of just because our products are cheap it does not mean they are not a good quality and fit for their purpose to the public. Primark achieve this objective by getting their products checked for quality before they are put on sale to the public. Another aim of Primark is to give the public a wide range of products and to cater for all different customer's needs and wants so that they can create a large base of loyal customers and have a substantial amount of repeat purchases. Another objective of Primark is for the staff to be friendly and helpful to the customers so that the customers will feel welcome, comfortable and safe in a Primark store which makes customers more likely to become loyal to the franchise and repeat purchase which will increase their sales and their revenue leading to their profit margin increasing. Primark aim to treat all customers equal whether they've got a lot of money or not a lot of money and aim to make each individual feel special.

 In the aims and objectives of Primark, it is obvious there is no mention of Primark trying to help the environment or make their factories have better working conditions. This suggests that Primark do not care about their ethics and only care about making money which leads to the conclusion that Primark is unethical.

Source: www.blurtit.com